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Going Beyond Brand Excellence Marketing Strategies in Digital World

Exabytes Internet Marketing Summit

Thank you for coming to EIMS 2019 and we hope you enjoyed your day and gained new knowledge about digital marketing. See you in 2020!

95% of 1,000+ Attendees Are Satisfied with EIMS 2019!

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Malaysia’s Premier Digital Marketing Summit

The meeting place for key players in digital business, marketing & innovation. We gathered all digital marketing experts to share their insight&secret and keep you up to date on the cutting-edge marketing trends, tools, platforms, and technologies. Join us now for 1-day of fruitful learning and bring your digital marketing skills to the next level!
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Storytelling Storytelling in the Digital World

Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections and it is a method to communicate, educate, share, and connect. At EIMS, we focus on learning different platforms and tools for brand storytelling.
Mobile

Mobile

Mobile-first has been “forcing” the brands and businesses to use some new ways to tell your business stories on the small screen.

Content

Brand or campaign storytelling is impossible without great content. Valuable content brings you far in the digital world

Trends

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market.

Video

Video

It is not an option but a MUST. Learn how to boost business sales with effective video content marketing.

Edmon Chung CEO, DotAsia Organisation

Edmon Chung

Allan Phang Head of Esports, AirAsia

Allan Phang

Yuvha Dharshini Account Manager of Tech & Telco, Google

Yuvha Dharshini

Meredith Wallace Business Development Lead, Google

Meredith Wallace

EIMS 2019 Speakers line-up

Meet our first 10 speakers. We’re adding more every week.
Check them out

Eddy Han Country General Manager, Shopback Malaysia

Eddy Han

Sharmeen Looi Co-founder, Shopback Malaysia

Sharmeen Looi

Emily Tan Marketing Lead, Malaysia, Klook

Emily Tan

Surayot Aimlaor Head of Brand Marketing-TikTok SEA, TikTok Pte Ltd

Surayot Aimlaor

Nicholas Sagau Tony Ngimat Group General Manager, Media Prima Digital

Nicholas Sagau Tony Ngimat

Desmond Ngai Senior Vice President, Global Alliances, WebTVAsia

Desmond Ngai

EIMS 2019 Why Attend

Get inspired. Gain clarity. Seize the opportunity.

Get inspired. Gain clarity. Seize the opportunity.

Any idea can be reality, any small company can be global company. Join this event to connect with the eCommerce experts and learn more strategies and solutions, to establish stronger online presence in local and internationally.

Quality, not quantity

Quality, not quantity

Great care is taken to ensure that every single attendee is selected for their relevance, influence and seniority in the industry. Think no recruiters, no media, no trainees, instead, it’s a gathering of the leading executives that matter.

Inspirational keynotes

Inspirational keynotes

All presentations go through a vigorous review process to make sure they are entertaining, informative and with concrete takeaways that you can put into action as soon as you’re back at work. Guarantee no sales pitch.

Meet partners

Meet partners

Who knows you might find a right business partner to grow your eCommerce business? Access to exhibition floor to network with the industry peers, to exchange solutions and create possible collaborations. Grab this opportunity to grow your business network!

Pricing Choose your ticket

To give you the best experience through EIMS, we have a few designed ticket plan for your preferences. Below is the Early Bird Promo that is available:

All tickets included

  • Exhibition floor access
  • Event door gift
  • Meals - Breakfast, tea break & lunch
  • Main conf access
  • Workshop access
  • Slides content & Recorded video

STANDARD ZONE

Limited seats
RM299
RM 129
/ ticket
  • First come first serve (Limited seats)
  • Best view for keynote screening
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PREMIUM ZONE

Guaranteed seats
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  • Guaranteed seat at the first 3 front rows
  • Access to 1+1 consultation with your favourite speakers
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Mahir Digital Bersama Google

Agenda Event Schedule

0815 - 0930 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM
speaker-1

Chan Kee Siak, Founder & CEO of Exabytes Group

Opening Keynote at Digital conf

1005 - 1035 AM Presentation
speaker-1

Edmon Chung, CEO, DotAsia Organisation

Building your Asian digital identity: From user experience moments to brand identity

Capturing Asia's immensely diverse and rapidly expanding market will both be important and challenging. This session will explore how you can build your brand's digital identity through key moments of user experience, starting with domain names.

Download Slides

1040 - 1110 AM Presentation
speaker-1

Carliff Rizal Carleel, CEO & Co-Founder, Automate Malaysia

Drive businesses growth by leveraging AI and real-time marketing power

The topic covers the technical and cultural forces shaping AI technology and see examples of organizations that are able to successfully use data to open up new product and business growth opportunities.

Download Slides

0815 - 0930 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM
speaker-1

Chan Kee Siak, Founder & CEO of Exabytes Group

Opening Keynote at Digital conf

1005 - 1035 AM Workshop
speaker-1

Meredith Wallace, Business Development Lead, Google

Storytelling on Digital

Building your brand on digital - More than 85% of Malaysians are online today, making digital a great way to connect with your next customer. In this session, we will cover how to build your brand and grow your business with online advertising.

1040 - 1110 AM Workshop
speaker-1

Roberto Cumaraswamy, CMO, robertocumaraswamy.com

Storytelling - The secret of crazy successful digital marketing and HOW to do it

Most businesses make ONE critical mistake that costs them alot of missed sales: they don't clearly explain what their company does in a manner that that will excite the prospect to take action with them.
In this talk, let's discover the key story points we all respond to, what really motivates us to buy, how to craft your company's message into an action driving statement and how to translate that for crazy successful digital marketing.

0815 - 0930 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM
speaker-1

Chan Kee Siak, Founder & CEO of Exabytes Group

Opening Keynote at Digital conf

1005 - 1110 AM Workshop
speaker-1

Ashley Ong, Trainer of Mahir Digital Bersama Google

Reach your customers online

This session will cover the practical steps you can take to help get your business on Google Search & Maps and be found online by new customers. We'll also take you through how online advertising can help you connect with more customers.

1110 - 1120 AM

Quick Refresh

Take a break and some coffee sip

More Details

EIMS Happenings Check Out the Gallery

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Testimonial Our Happy Attendees

Driving technology for leading brands
The experience so far is good. Has a wide range of topic and industries and its very relevant to what we want to know.
Marion St. Joan, Blogger/Ownerwww.mimirello.com
It is brilliantly organized which help us to understand the digital war tools & help us orchestrated our strategy to win the digital zone.
Zatil Afiqah, CEOwww.adqaient.store
Definitely going to join again next year. Overall a great experience with a lot of great speakers.
Lee Jie, Developerwww.t3along.com
Feel good to connect with serious and amazing speakers and good workshops.
Pavleen, Digital Media Managerjhughesinstitute.org
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Driving technology for leading brands Sponsors & Partners

Organizer

Co-organizers

Exabytes Digital
EasyStore
EasyWork

Diamond Partner

Diamond Partner

.asia

Venue Partner

MaGIC

Platinum Partner

Platinum Partner

freshworks

Platinum Partner

Platinum Partner

Handy Sends

Gold Partner

skytomato

Gold Partner

ANYMIND

Gold Partner

mu dot my

Gold Partner

PG MALL

Gold Partner

kiplepay

Gold Partner

TIME

Supporting Partner

PUMM

Supporting Partner

Supporting Partner

Sitec

Supporting Partner

Supporting Partner

Media Partner

RedPanda

Media Partner

Media Partner

ViralCham

Media Partner

Siakap Keli

Media Partner

Fintech Market

In-kind Partner

In-kind Partner

Arissto

In-kind Partner

Bitdefender

In-kind Partner

Advertising Partner

MECACA

SME Media Partner

TMEF

Official Videography Partner

Official PR Media Partner

Become a Partner

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Ross Wakeham

Ross Wakeham Market Lead of Facebook

Facebook
Ross Wakeham leads Facebook’s effort for small and medium businesses in Malaysia and Singapore. Ross and his team enable Singapore SMBs to reach their business goals by helping them understand and utilize digital marketing tools and new customer service channels. The team closely partners SMBs to develop simple marketing strategies that deliver real, measurable results. Ross’ experience in technology and communications spans 10 years across Australia and Southeast Asia.
Edmon Chung

Edmon Chung CEO, DotAsia Organisation

.asia

Edmon Chung is serving as the CEO for DotAsia Organisation and heads the secretariat for the Asia Pacific Regional Internet Governance Forum (APrIGF). Edmon serves also on the board of the Internet Governance Forum Support Association (IGFSA), and on the Executive Committee of Internet Society Hong Kong, which serves as the secretariat for the Asia Pacific Regional At-Large Organisation (APRALO) and participates extensively on Internet governance issues.

Join Edmon’s session to know how you can build your brand’s digital identity through key moments of user experience, starting with domain names. View Agenda

Allan Phang

Allan Phang Head of Esports, AirAsia

AirAsia

Allan Phang is AirAsia’s Head of Esports and tasked by the co-founders of AirAsia, Tan Sri Dr. Tony Fernandes and Datuk Kamarudin Meranun to spearhead AirAsia’s overall esports strategic initiatives. His recent achievement includes winning the ‘Take Ownership Award’ by AirAsia Group People and Culture for driving esports awareness and Tune Group Best Marketing Partnership Award. Allan has been invited to speak at various international esports conferences, including EsportsBAR Cannes, Miami, South Korea and Japan, HIVE Esports Conference and XLIVE Esports Summit in New York City, LA Games Conference in Hollywood, University of California – Irvine, Esports Business Summit in Las Vegas and many more.

Come learn how AirAsia penetrated the esports space via a unique strategy! View Agenda

Yuvha Dharshini

Yuvha Dharshini Account Manager of Tech & Telco, Google

Yuvha is in the business of shaping and digitizing the telco and tech vertical in Malaysia and Myanmar. She has 7 years of experience, with expertise in digital marketing, branding, communications and public sector consulting. Currently, she looks after the top technology and telecommunications clients, advising them on how to scale their digital transformation efforts through Google properties. Prior to Google, Yuvha led the branding & communications team in Lazada Malaysia, playing a pivotal role in establishing Lazada as the #1 eCommerce platform in Malaysia.

Yuvha will be sharing tips and tricks on how to transform your eCommerce business using new, innovative solutions from Google & YouTube. View Agenda

Meredith Wallace

Meredith Wallace Business Development Lead, Google

Meredith is s a market development lead for Google, focusing on helping businesses accelerate their growth with digital. She specializes in full-funnel YouTube solutions, omnichannel marketing, and digital transformation. Prior to working at Google, Meredith led digital teams for ecommerce startups and digital agencies, working with clients across Asia such as Google, L’Oreal Group, Coca-Cola, IKEA, and Nestle.

She will share how to build your brand and grow your business with online advertising. Join her session at Workshop 1. View Agenda

Eddy Han

Eddy Han Country General Manager, Shopback Malaysia

Shopback

Known for his track record in business-building, revenue generation and growth hacking, Eddy has held several top management roles at Digi, Maybank, Zomato, and Lowyat MSC prior to joining ShopBack Malaysia.

During his tenure with Lowyat MSC, he spearheaded the organisation’s businesses from a single website (www.lowyat.net) to a multi-platform digital media entity, increasing the organisation’s revenue to over 30% year-on-year growth.

Subsequently, he pioneered the launch of Zomato in Malaysia, and grew to 1 million active users within 16 months of operations.

Eddy was also the marketing strategist within Maybank’s Virtual Banking & Payments department, and later served as a Principal for Digi’s digital services arm; Digi-X.

Bringing over 20 years of professional experience, Eddy is now helming ShopBack Malaysia as the Country General Manager, taking care of business performance in all aspects with local and APAC teams to solidify and steer ShopBack to its next phase of growth.

Join Eddy’s session: How do we get people to shop, save, and come back? at Digital conf. View Agenda

Sharmeen Looi

Sharmeen Looi Co-founder, Shopback Malaysia

Shopback

Sharmeen brought ShopBack to Malaysia in early 2015. As the Co-Founder, she oversees the development of ShopBack’s collaborations with public and private sectors, while facilitating marketing efforts to strengthen ShopBack’s business presence in the country.

Currently, ShopBack is the leading online Cashback platform in APAC. In Malaysia, it has successfully grown from approximately 5000 users in 2015 to over 1.5 million users in 2019, with continuous support from government ministries and agencies, merchants as well as credible partners.

For three consecutive years, Sharmeen is appointed as an advisory member to MYCYBERSALE – Malaysia’s largest online sale organised by PIKOM and MDEC. To date, ShopBack has rewarded more than RM30M cashback to its local users through national and regional campaigns like MYCYBERSALE and ShopBack ShopFest.

Sharmeen believes talent is the key to a company’s success and she is passionate in fostering employee growth via talent empowerment.

Join Sharmeen’s session at [Fire Drill] Content strategies that will drive growth in 2019. She will definitely share some great insight towards content marketing. View Agenda

Emily Tan

Emily Tan Marketing Lead, Malaysia, Klook

As Klook’s Marketing Lead for Malaysia, Emily is responsible for driving user acquisition and revenue growth for the company. Through a combination of scalable marketing efforts, strategic partnerships and on-ground initiatives, she hopes to enable more Malaysians to book and plan their travels seamlessly.

Prior to joining Klook, Emily worked with travel and tech-centric market leaders such as AirAsia and Maxis. Her passion lies in harnessing data-driven and innovative marketing strategies to positively impact consumers and grow borderless businesses. Emily graduated from the University of Melbourne with a Bachelor of Commerce, majoring in Accounting and Finance.

Join Emily at the Fire Drill [The 2019 top digital marketing trends that will shape your business in Malaysia] at Digital Conf. View Agenda

Surayot Aimlaor

Surayot Aimlaor Head of Brand Marketing-TikTok SEA, TikTok Pte Ltd

TikTok

Surayot Aimlaor is Head of Brand Marketing – TikTok SEA, driving marketing plans and strategies to drive product development and explore business opportunities for TiKTok in Southeast Asia. With over 9 years of working experience in corporate, branding and marketing communication.

He will be one of the panel speaker at [Fire drill] The power of short-form video for marketing at Digital Conf. Don’t miss out this session on how to utilize short-form video at Digital conf. View Agenda

Nicholas Sagau Tony Ngimat Group General Manager, Media Prima Digital

Media Prima Digital

Nicholas Sagau is the Group General Manager for Media Prima Digital the digital arm of Malaysia’s largest media conglomerates – Media Prima Berhad. He oversees the digital operation of the group. One of many role is driving the executing the Media Prima digital’s strategy in the rapidly disrupted media space. Nicholas is a council member of the Malaysia Digital Association.

He also heads Media Prima Labs, the in-house incubator of Media Prima Berhad to further extend the Group’s unique intellectual properties into the expanse of digital innovation and games. Media Prima Labs has to-date released 12 lifestyle/entertainment verticals in form of native app and 5 mobile games since the labs started operation in Nov 2015 with nearly 10 million downloads in total & monthly active user of 2.3 million.

Nicholas is a frequent speaker & moderator at a variety of digital industry conferences & seminars such as the recent ConnecTechAsia in Singapore, TV Digital Connect Asia in Bangkok, Exabytes Internet Marketing Summit in KL, Level Up KL – SEA Game Developers Conference in KL and Ooyala Digital Video Conference in Sydney among others. His areas of focus include: digital innovation, games & apps development, eSports, corporate in innovation & start-up, corporate incubator, OTT and digital video content distribution.

Nicholas will be moderating the [Fire drill] The power of short-form video for marketing at Digital Conf, together with WebTVAsia, Unruly & TikTok. Don’t miss this session. View Agenda

Desmond Ngai

Desmond Ngai Senior Vice President, Global Alliances, WebTVAsia

WebTVAsia

Desmond Ngai is a senior strategic partnership and corporate development professional in the APAC media entertainment industry since 2007. He is currently Senior Vice President, Global Alliances at WebTVAsia, responsible for growing strategic alliances with global government, investor, media and commercial stakeholders. WebTVAsia is a digital entertainment company that built Asia’s biggest multi platform video network with 450 million subscribers and 5.3 billion monthly views, counting among its platform partners of YouTube, Facebook, Netflix, Tencent, ByteDance, Weibo and Baidu. He was instrumental in ground breaking Asian campaigns like Youku-Tudou’s Little Apple viral video (500 mil views & 30,000 parodies), WebTVAsia Awards and Viral Fest Asia music festival (200 mil & 250 mil social media reach respectively). Prior to this, he was Head of Investment at Malaysian government agency Malaysia Digital Economy Corporation (MDEC). Desmond also had stints with leading media companies Media Prima (pioneered Tonton OTT platform), Endemol and Total Sports Asia.

Join Desmond at the panel [The power of short-form video for marketing] at Digital conf. He will share important point of views on short-form video marketing. View agenda